First off no, we don't just love everything we hear. Far from it. For every album you see get reviewed, for every album we like, there are a dozen or more albums that are either mediocre or downright cringeworthy.
So why do we not write about them? Honestly there are several factors here. First off, we are out to support the metal scene and the underground in particular. The last thing we want to do is bury a hard-working band. We know the musicians put their blood, sweat, tears, money, time and energy into putting out that album. We don't want to crush anyone's dreams. All music reviews are very much one person's opinion. That one opinion shouldn't sway someone from checking an album out to begin with. Far be it from us to keep someone from gaining a potential fan.
We also prefer to focus on the positive side of things. While we won't push anyone away from trying out a new band, one that they could become a fan of just because that band doesn't appeal to our tastes, we are all about opening people's minds to something we feel is quite special, so instead of writing about the negative, we focus on the positive. If we like something we want to be sure that others know, hey this band is pretty cool - you should check it out! There is plenty of negativity in the world, we don't want to add any to it.
That brings up the other reason why we focus on the good stuff. We are first and foremost fans and metalheads. We enjoy having a few beers, taking in some killer tunes and enjoying the music. So with that in mind, it is so much easier to write about things that you enjoy than it is dredging through the tedium. As fans first we don't do this for money (money? what money?). We don't do this because we are told to or forced to with a gun at our back, we do this out of love for the music, for the scene and for our fellow metalheads.
So the next time you see me post a review from Kit or Jonathan (or myself), keep in mind it is coming straight from our heart as a fan of heavy metal.
Stay heavy my friends!!
Mark Vander Zanden
Editor/Owner - True Metal Lives
PS - Beginning next week I will have a regular review series starting up here called The Daily Drive-By! Be sure to check it out!